MBA aspirants must note that in any business, communication
to target audience is dependent on Brand custodian.
Brand being property of a manger in a company has to
communicate consumers at large as to why they should consume certain brand?
USPs of Brand is defined and advertised at regular intervals. Hence, communication plays a vital role in
Brand building process.
That’s the more reason B schools are always concentrating on
communication skills and wish to admit aspirants with best skills. After all aspirants are being perceived as
future managers.
Author: MBARENDEZVOUS.COM
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