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Over the past decades, there have been increasing concerns from the public that many businesses have little concern for the consumer, care nothing about the deteriorating social order, and are indifferent to the problems of the environment and minorities. But with the passage of time these doubts seems to be vanishing as corporate sector has shown its concern towards the weaker section of the society and has also helped them out in various ways.
CSR is not a new concept in India. Corporates like the Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few, have been involved in serving the community ever since their inception. Many other organizations too have been doing their part for the society.
Four years ago, Reliance Industries Ltd. launched a countrywide initiative known as “Project Drishti”, to restore the eye-sights of visually challenged Indians from the economically weaker sections of the society. This project, started by one of India’s corporate giants has brightened up the lives of over 5000 people so far. Role of Tata Steels can’t be ignored while discussing about CSR. Tata Steel promotes and encourages economic, social and educational development within its communities while also giving active support to local initiatives. Its mammoth social outreach program covers the company-managed city of Jamshedpur and over 800 villages around it through upliftment initiatives in the areas of income generation, health and medical care, education, sports, and relief.
 
Similar commitment to CSR has been displayed by several other corporates in India. The list, which at best can be far from complete, includes Arvind Mills, Escorts, Dabur, Bajaj, Godrej, Hero Honda, DCM Sriram, Ashok Leyland, Ballarpur Industries, Eicher, Kinetic Group, Kirloskar, Infosys, Ranbaxy, Wipro, each of which has been deeply committed to their communities engaging in programs encompassing education, health, education, integrated rural development.
 
Beyond the private sector, corporate players in India’s public sector too have been actively involved in corporate social responsibility initiatives.
Most public sector units in the heavy engineering industry have not only set up a township around the plant, but also established schools, hospitals and several other civic facilities for its employees and those who live in that area.
 
Private sector companies have been encouraged to undertake rural development programs down the years through fiscal incentives by the government. For instance, special benefits are offered in the industrial policy to those companies who set up industries in backward areas and tax exemptions are also offered to companies supporting the weaker sections of society.
 
Of course, with the intense spotlight on the subject, the interest in corporate social responsibility is spreading throughout the country. In the Corporate Social Responsibility Survey–India, reveals that this interest is growing as more and more companies in India are keen to project themselves as good corporate citizens. This was the most important factor driving CSR in India, according to the survey. CSR initiatives are inextricably linked with improved brand reputation.
 
CSR has become increasingly prominent in the Indian corporate scenario because organizations have realized that besides growing their businesses it is also vital to build trustworthy and sustainable relationships with the community at large. Another reason fuelling this rapid adoption of CSR is the state of the Indian society. Though India is one of the fastest growing economies, socio-economic problems like poverty, illiteracy, lack of healthcare etc. are still ubiquitous and the government has limited resources to tackle these challenges. This scenario has opened up several areas for businesses to contribute towards social development.
 
What so ever might be the reason, today, CSR in India has gone beyond merely charity and donations, and is approached in a more organized fashion. It has become an integral part of the corporate strategy. Companies have CSR teams that devise specific policies, strategies and goals for their CSR programs and set aside budgets to support them which is indeed a good sign towards development of the society.
 
Indeed, CSR has come a long way in India. From responsive activities to sustainable initiatives, corporates have clearly exhibited their ability to make a significant difference in the society and improve the overall quality of life. In the current social situation in India, it is difficult for one single entity to bring about change, as the scale is enormous. Corporates have the expertise, strategic thinking, manpower and money to facilitate extensive social change. Effective partnerships between corporates, NGOs and the government will place India’s social development on a faster track.
 
For such topics of Basic understanding on the subject matter which will motivate you to kick start preparation for CAT 2011 alongwith various other MBA entrance tests. This would also be useful for extempore speaking  / Essay writing / GD & PI sessions, please keep on visiting www.mbarendezvous.com Portal with Management by objective approach.

IIM-Calcutta


The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment.
 
The vision of the Institute is to emerge as an International Centre of Excellence in all aspects of Management Education, rooted in Indian ethos and societal values. Over the past four decades, IIM Calcutta has blossomed into one of Asia's finest Business Schools. Its strong ties to the business community make it an effective mechanism for the promotion of professional management practices in Indian organizations. 
 
Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities.
 
IIM-C offers following Management Programmes :
 
•PGDM (Post Graduate Diploma in Management)-  It’s a full time two year residential program, designed to train students to become excellent general managers and high-level decision makers with broad strategic vision. Course has two-tier structure that helps students to develop a global view and thinking to respond effectively to changes in the economic, technological, cultural and political environments.  Total batch strength for this course is 362
 
•PGPEX (Post Graduate Programme for Executives)- One Year Residential Program for Executives gives mid-career professionals the ideal platform to augment their existing skill sets  for senior and top management roles in the industry. Batch size of program is 120
 
•PGPEX-VLM (Post Graduate Program for Executives for Visionary Leadership in Manufacturing) is a unique program that fulfills the current industry’s growing demand for techno-managerial leaders who shape the neo-industrial revolution. One year full time residential program is being conducted jointly by 3 premier institutes of India : IIM-C, IIT-Kanpur  and IIT-Madras.
 
•Fellow Programme in Management (FPM) of IIM-C is a full time Doctoral level Management Programme.  This programme is aimed at preparing students for careers in teaching or research in different disciplines of management, as well as for that career that demand a high degree of research and analytical abilities.
 
The FPM allows students to specialize in the following areas :
•Behavioural Sciences
•Economics
•Finance & Control
•Management Information Systems (MIS)
•Marketing
•Human Resource Management
•Operations Management
•Operations Research and Systems Analysis (ORSA)
•Public Policy and Management
•Regional Development
•Sociology
•Strategic Management
 
FPM information seekers can email at fpoffice@iimcal.ac.in and for latest information about IIM-C courses visithttp://programslive.iimcal.ac.in/
 
The main campus of IIM-C is located in JOKA, on the outskirts of Kolkata. Its foundation stone was laid by Sri Morarji Desai on December 15, 1968. The institute has moved to its present campus which is equipped with world class facilities. New campus is designed by the internationally acclaimed architect Christopher Charles Benninger of Pune, India.
 
This new residential campus is connected to the existing campus via an innovative steel bridge which was awarded the most innovative steel structure in India in 2010 by the Indian Institute of Steel Research and Development, Ministry of Industries, Government of India.
 
The sprawling 135-acre campus, with its seven lakes and verdant beauty provides an idyllic backdrop for the sharpest minds in the country to indulge their unbridled curiosity.  It is this perfectly conducive environment that is also home to the country's top notch talent in academia, industry, and research. 
 
IIM-C main Academic Block is situated next to the main administrative building and has four large lecture halls along with several additional classrooms. Another academic building named New Teaching Block was opened in 2000 to supplement the main block. A separate TATA Hall provides accommodation to executives coming for Management Development Programmes. The campus also has its own post office and other facilities like ATM of both SBI and ICICI banks, a café coffee day outlet and medical facilities etc are available inside the campus.
 
 
The IIM-C has one of the Asia’s best management library, named as BC Roy Memorial Library, after the name of Bidhan Chandra Roy who was the first Chairman of the institute and second Chief Minister of the state of West Bengal. It has a collection of more than 1.6 Lac volumes of books and bound journals and it subscribes to 500 journals. It provides access to more than 40,000 online full text journals. The functions and services of the library are computerized and remain open for 362 days.   
 
Shekhar Choudhuri is the present director of IIM-C. During the initial years of IIM-C, several prominent academics and visionaries formed part of its core faculty team, including Jagdish Sheth, J. K. Sengupta, Paul Samuelson, Peter S King, Thomas Hill among others.
 
IIM Calcutta carries a unique and distinctive identity among top Asian business schools owing to its strong emphasis on combining academic rigor and relevance, and maintaining plurality and diversity in form, content and methodology. 
 
Rapid globalisation and changing consumer attitudes demand leverage knowledge and adaptability. Management Development Programs (MDP) at IIM-C cater to this new mindset. IIM-C offers analytical insights and skills, and provides a thorough knowledge base so that today's practicing managers can emerge as leaders of tomorrow.
 
Leading corporate houses and non-profit organizations also interact with IIM-C to design tailor-made programs and training modules capable of meeting specific management needs, with a focus on their own environment and priorities. 
 
IIM-C offers satellite based part-time certificate programs for executives through the HCIL and NIIT Imperia platforms. Programs on general management and certain functional areas are offered through this mode. 
 
 
With alumni like PepsiCo Chairman Indra Nooyi, Rediff.com founder Ajit Balakrishnan, IIM- Calcutta is indeed a desirable B-school across the country. IIM-C is known for its excellent placements, highly experienced faculty, and for its stress on student-industry interaction.
 
Few more notable names as IIM-C alumni include:
 
•Sunil Alagh (Former MD and CEO, Britannia Industries)

•Dr. Krishna Palepu (Professor, Harvard Business School)

•Dr. Mohanbir Sawhney(Director of the Center for Research in Technology & Innovation at the Kellogg School of Management)

•Vikrant Bhargava (Group Marketing Director, PartyGaming)

•Malli Mastan Babu (World record holder for summiting the highest peaks of 7 continents in the minimum time)
 
IIM-Calcutta is also known as the 'Finance Campus of India'.  As reported in media report this year the finance sector contributed the largest number of offers, nearly 31.3 per cent. 
 
Today, IIM- Calcutta attracts the best talent from India and abroad. IIM-C carries a unique and distinctive identity among top Asian business schools owing to its strong emphasis on combining academic rigor and relevance, and maintaining plurality and diversity in form, content and methodology. 
 
To get equipped with latest about IIM-C programmes and other activities visit www.iimcal.ac.in
 
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IIM Bangalore


he Indian Institute of Management Bangalore (IIMB) was established in 1973 and inaugurated by former Prime Minister Late Smt. Indira Gandhi.  For more than three decades, IIM-B has exemplified excellence in management education. From an emphasis on the public sector, to information technology to a focus on emerging economies, IIM-B has traversed many boundaries to develop its own expertise in management education and research.
 
Located in India’s high technology capital, IIMB is in close proximity to some of the leading corporate houses in the country, ranging from information technology to consumer product companies, giving it the added advantage of integrating classroom knowledge with practical experience. Country’s eminent industrialist Mukesh Ambani is the Chairperson and Prof. Pankaj Chandra holds the director position of IIM-B
 
 IIM-B has world-class infrastructure that facilitates excellence in teaching, research, consulting and other professional activities. A 100-acre oasis in south Bangalore, the Indian Institute of Management Bangalore, with its all-stone architecture, lush verdant woods and landscaped gardens provides an idyllic environment to engage in management studies, academics and learning. IIM-B’s classy infrastructure was the site for the shooting of bollywood’s most popular film ‘Three Idiots’
The IIM-B library is housed in a building of 55,000 square feet carpet area spread over four floors with more than 300 seating capacity. It serves 362 days of the year except on three National Holidays. Learning center comprehensive collection of literature predominantly related to management and its allied subjects to meet the information needs of its users. Most of the library's activities are computerized using "LlBSYS", an integrated library software package.
 
The library has a total collection of 2.20Lac documents (books, back volumes of journals, government publications, technical reports, conference proceedings, non-book materials etc.). The library has access to 72 e-resources and 254 e-books from Elsevier Science & Cambridge University press and subscribes to 720 print journals, 1200 e-journals, and 27 newspapers. Apart to from this more than 35,000 full text journal titles are available in the databases subscribed to by the library.
 
IIM-B is recognized for pioneering new types of courses and revising its curriculum frequently to keep pace with new trends worldwide in educational pedagogy. IIM-B offers following programmes :
 
•Post-Graduate Programme in Management (PGP)-The two-year PGDM is the flagship programme of IIM Bangalore. It is designed to equip students with the skills and capabilities that will enable them to reach responsible global positions in management.
 
•Post Graduate Programme in Software Enterprise Management (PGSEM)-Provides
the most current executive general management education to middle and senior professionals of the software and information technology industry who seek to pursue a career in management.
 
•Post Graduate Programme in Public Policy Management (PGPPM)- This course is packed with path breaking insights about winning policy making and management strategies. It offers participants global exposure through tie-up with Syracuse University, USA.
 
•Executive Post Graduate Programme in Management (EPGP) is an intensive one year full time programme designed to enhance skills and capabilities essential for responsible positions at senior management levels. Objective of this programme is to produce future leaders who can handle the dynamic corporate environment.
 
•Fellow Programme in Management (FPM) is committed to training individuals who will excel in their area of research through publication quality work of international standard
 
 
•Executive Education Programme (EEP)-This programme is designed to cater the diverse needs of different types of organizations in the private and public sectors. IIM-B also offers many Fellow Programme in Management (FPM)
 
 The N.S. Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM-B also offers courses for entrepreneurs and owners of family businesses.
The NSRCEL offers a one-year course in Management Programme for Entrepreneurs and Family Businesses (MPEFB) and another specialized course, Management Programme for Women Entrepreneurs (MPWE).
 
Visit http : //www.iimb.ernet.in/programmes for more details on IIM-B programmes
 
IIM-B’s mission is to “build leaders through holistic, transformative and innovative education.” All these programmes are very highly rated and relevant for each segment of the managerial hierarchy. That is why the IIM-B alumni successfully occupy senior managerial and academic positions across the globe.
 
IIM-B strives to achieve excellence through partnerships with industry, and leading academic institutions, the world over
 
 IIM-B's Executive Education is aimed at broadening the outlook and strengthening the skills of practicing managers across the globe to prepare them for the changing roles changing world. Participants also obtain valuable insights from extensive interaction with their counterparts from other organizations on developments on management concepts and its applicability in the new global context
 
IIM-B Executive Education Programmes comprise:
 
•Open Programmes are anchored on faculty research and expertise across various disciplines of management and draw participants from different organisations. This consists of both short and long duration programmes
•Customized Programmes are designed to meet the specific needs of organizations
•International Programmes are offered for the benefit of global practicing managers, in collaboration with top international B-schools and universities.
 
For more details about IIM-B Recruitment, Executive programmes & Consulting visit  :
 
Apart from course work, students build their managerial skills and perspectives by conducting consulting assignments for local firms and interacting extensively with executives who speak at industry interaction forums and invitation seminars on campus.
 
IIM-B has partnered with Sloan, to design and conduct a program on Globalization, Technology and Management of Change, Wharton, to conduct a workshop on "Entrepreneurship and Globalization in India", Tech School at Dartmouth, University of Buckingham to develop Action Learning Programmes for the Growth of SME (Small-Medium Enterprise)
 
IIM-B has obtained EQUIS accreditation and has been awarded with ’5 Palmes’, given to the top 100 business schools. The purpose of the ‘Palmes’ is to compare objectively a school of a given country or continent to another one.
 
 Eduniversal Worldwide Business Schools Ranking 2010′, IIM-B was ranked 24th among the 100 best business schools worldwide.  As reported in media ranking was based on the voting of the 1,000 deans of the Best Business Schools from 153 countries and suggestions from members of the international scientific committee appointed by Eduniversal. 
 
 
Besides above, to know more about IIM- Bangalore visit :www.iimb.ernet.in 
 
Hopefully above information will prove to be motivational to CAT aspirants and you can read about other IIMs every alternative day so please stay tuned to www.mbarendezvous.com portal with MBO approach

IIM Ahmedaba


IIM-Ahmedabad was established in 1961 as an autonomous institute by Government of India in collaboration with State Government of Gujarat and Indian Industry.
 
The model of IIM-A  was developed when Dr. Vikram Sarabhai and a few spirited industrialists realized that agriculture, education, health, transportation, population control, energy and public administration were vital elements in a growing society, and that it was necessary to efficiently manage these industries. They played a major role in the creation of institute which is situated on a 100 acre campus and has evolved from being India’s Premier management institute to a notable international school of management in just four decades. In 1962, Indian architect Balkrishna Doshi invited Louis Kahn, one of the most influential architects of 20th century, to design the building for the Indian Institute of Management in Ahmedabad.
 
The Institute had initial collaboration with Harvard Business School, Kellogg School and Wharton School and this collaboration greatly influenced the Institute's approach to education. Gradually, it emerged as a confluence of the best of Eastern and Western values.
 
IIM-A has been ranked at the 11th position in the FT (Financial Times) Global MBA Ranking 2011 in its top 100 list of B- Schools as well as ranked as the best management institute in Asia by Asiaweek. It builds on over forty years of leadership in management education. Having consistently remained the premier business school in India, IIM-A has also grown to be one of the leaders of applied management education and development in Asia,  and one of the finest institutions for management education in the world. 
 
Following Courses are offered by IIM Ahmedabad
 
•Post Graduate Programme in Management (PGPM)- The most adorable, prestigious and attractive Programme of IIM Ahmadabad is Post Graduate Programme in Business Management. Strength for this course is 250 only.
 
•Fellow Programme in Management (FPM)- This is Doctoral Programme offered which contains 10 areas of specialization research training. Applicant generally spending four to five years to fulfill this Doctoral Programme with 2 years for rigorous course work. The Students of FDP – Fellow Programme Management would be evaluated by their past academic achievements, motivation and as per the preparation of this programme.
 
•Post Graduate Programme in Public Management and Policy (PGP- PMP)- This is one year full time residential programme for professional with 7years of working experience. 
 
•Post Graduate Programme in Agri-Business Management (PGP-ABM)- It contains two year of course duration which is residential programme designed to make students confident to manage agriculture, food , Agri business , rural and allied sectors of Indian economy. There are 30 seats available for this programme.
 
•Post-Graduate Programme in Management for Executives (PGPX)- It is one year full time residential programme for executive having substantial work experience. To develop bright, enthusiastic and desperate executive in the top management of companies, the IIM Ahmadabad has designed this course. The Admission is based on rigorous process includes GMAT, Leadership profiles and Personal Interviews.
 
•Faculty Development Programme (FDP)- IIM-A has developed this course for Teachers, Researchers and Trainers in HRD to train colleges and Industrial units to manage their education requirements. To get Admission in FDP IIM Ahmadabad, the candidates should have 2 years of post graduate level of teaching experience or Industrial/ Researcher experience.  Selection procedure would depend on teaching and researching experience.
 
For detailed information about courses visitwww.iimahd.ernet.in/programmes.html 
 
IIM-A unique features make it country’s number one B-school. Vikram Sarabhai Library of IIM-A is an invaluable resource for students, researchers and faculties of business and management. The library has over the years built a robust collection of over 1,71,046 books, 42,004 bound volumes, 527 current subscription to journals and news papers, 2191 working papers, and many other resources like thesis (260), student's project reports (1709), CDs (1755) and videos (128).The library, spread over 20,120 sq. ft., also provides access to the best of business and management related digital resources through its subscription to various databases consisting of scholarly and industry relevant content. The library has set up 3i (Information Infrastructure for Institution) network to make available 24*7 hours information to users about business, industry, and environment, agricultural and economic.
 
 For virtual tour of learning center one can visithttp://www.iimahd.ernet.in/library/
 
IIM-A has one of the finest faculties in the world comprising distinguished academicians, eminent entrepreneurs, theoreticians and scholars to establish the highest standards of teaching in business management. Its founders introduced the concept of faculty governance at very beginning since then all members of the faculty play an important role in administering the diverse academic and non-academic activities of the Institute. The empowerment of the faculty has been the propelling force behind the high quality of learning experience at IIMA.
 
More than half the faculty members have PhDs from prominent foreign management institutes/ universities. Most of faculties have rich prior experience at eminent business schools at both home and abroad including London Business School, University of Texas at Austin, McGill University, Tulane University, and University of Massachusetts at Amherst and some of them some of them have worked with firms such as HP in the US, Rolls Royce in the UK and South Africa, AF Ferguson in South East Asia and Mitchell Madison in the US. 
 
IIM-A faculty actively involves itself in research and authors books in their field of expertise at an international level and every year faculty attends international conferences to get in touch with the international research platform. 
 
Executive education is another important programme of IIM-A which links faculty members to the corporate world. Over the years, the Institute has established itself as a leader in executive education in India. Almost the entire faculty of the Institute is involved in conducting executive education program and International MDPs.
 
As a leading management institute only in Asia, IIM-A has close connections with industry and policy makers in India and abroad. These connections arise out of consulting and customized training that faculty do with organizations; they flow from the placements with firms around the world, from the participation of alumni in institute activities, from the sponsorship of industry in research activities and Professorial Chairs in the institute and others and from the management development programs that the institute conducts.
 
Leading companies from almost all sectors have turned up to IIMs to recruit the best talent of the country. IIM-A has given the best leaders to industries. Its notable Alumni includes following big names of corporate world :
 
Late Dr. C K Prahalad (Professor, Ross School of Business)
M.S. Banga (Senior partner at the private equity fund Clayton Dubilier & Rice)
K.V. Kamath (Chairman  of Infosys Technologies)
Ivan Menezes (President and CEO, Diageo North America)
Jaithirth Rao ( Businessman and former CEO of the software company MphasiS)
Som Mittal (President of NASSCOM)
 S Sivaramakrishnan (CEO of ILFS Trust)
Harsha Bhogle, (Famous cricket commentator) 
 
IIM-A is Equis accredited and considered as one of the premier institutes in India.  Prof. Samir K Barua is the present director of IIM-A. Standing at IIM-A, and adapting to its culture is the tough nut to crack. Hence institute has become an island of excellence and integrity and it is at first preference of around 2 Lac CAT aspirants to take admission for further management studies.  IIM-A has become an institute that any Indian can be proud of.
 
Besides above to know more about IIM-A visit www.iimahd.ernet.in 
 
Hopefully above information will prove to be motivational to CAT aspirants and you can read about other IIMs every alternative day so please stay tuned to www.mbarendezvous.com portal with MBO approach

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