Why WAT or Written Ability Test in IIMs?

In all businesses, writing proposals is the key to market the brand. The way proposal is written that reflects the mind set of writer and command on communication. Customer loves to be told about USPs of brand directly in simple terms that too in a précised way. 

Reasons are similar to judge the writing power of future manager so that it can be judged whether aspirant is capable of expressing thoughts in sentences which can be understood the same way as per the assigned topic.

WAT is a test which you would be competing after CAT 2012 written exam in new IIMs. Writing skills, flair for writing, hand writing, expressions as per likes of audience, domain knowledge, maintaining interest and curiosity are key factors in WAT.

WAT is being conducted in new IIMs instead of GD so it is very crucial to understand that with this test thoughtful expressions based on facts will be tested logically. 

Good hard work on practice with ‘out of box topics’ will lead you to think and express in your writing to succeed in WAT.

Author: MBARENDEZVOUS.COM