The other day when I joined pharmaceutical
company in Pimpri-Chinchwad, Pune , I was the youngest as Management Trainee
but sooner I found that I am amongst young men who were in their late twenties
or early thirties. All of us were working in Sales Department and had to visit
our customers who were essentially Doctors.
My colleagues
who were non MBAs wondered that why I joined company after having MBA degree
from prestigious B school? Even I
wondered what is that which I can do differently to prove the point to my
organization that management of customers also takes you a mile extra.
Gradually I
customized customers and segmented them as per our product mix, in addition to
this we targeted them with limited but relevant sales promotional material
which competitors did not think of. All efforts culminated not only for capturing
extra market share but we created new platform for the launch of new products
also as per demand of market.
I realized
that it is my MBA education which shaped my DNA to think and act differently, analyze,
think beyond horizon and communicate effectively.
Author: MBARENDEZVOUS.COM
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